West Carolina
The heartbeat of West Carolina
West Carolina – formerly WCFIBER and West Carolina Tel – is an internet and phone provider with deep roots in rural South Carolina. They felt their two brands had become disjointed, and no longer represented their modern, vibrant organization. So, they asked for our help in developing a singular brand that honored their legacy while exuding where they are now and where they want to go. Pivot helped West Carolina achieve this goal with a complete rebrand, an epic launch, and marketing collateral to unify their messaging and visual identity across the board.
Insights
Resolving customer and internal confusion
West Carolina’s two separate brands created confusion for both customers and employees. Their new singular name and brand identity ensure customers know exactly who to contact for all their communications needs. New employee uniforms and an epic internal brand launch event helped get their entire team on board with enthusiasm.
Branding for yesterday, today, and tomorrow
It was important to West Carolina for their brand to pay homage to their history, represent where they are now, and position them for the future. We helped them get back to their roots by reverting to their original name, West Carolina, while reenergizing their brand with vibrant visuals, impactful messaging, and a modern digital marketing strategy – complete with a new website.
Finally! Having a strong brand, clear messaging, and putting words to the intangibles of the work we do reinforces West Carolina’s goals and helps us better serve our customers.
— Mary Miller
Marketing & Communications Manager, West Carolina
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