Brian Grant Foundation
Empowering people with Parkinson’s to live well.
The Brian Grant Foundation is a nonprofit empowering people impacted by Parkinson’s disease to lead active and fulfilling lives. They came to us with a desire to promote their unique resources and expand their reach to help people with Parkinson’s live well. We enabled Brian Grant Foundation to achieve this goal by developing impactful messaging, an energized brand update, and a new website designed for accessibility with Parkinson’s.
Insights
- To ensure inclusivity in our creative process, we invited members of the Parkinson’s community to every client listening session. This helped us develop materials that would accurately represent their experience and resonate with people impacted by Parkinson’s on a deeper level.
- Designing a new website with advanced accessibility features was a key part of connecting people impacted by Parkinson’s with Brian Grant Foundation’s resources. It was essential to make sure the website would be easy for users with motor skill challenges to navigate. So, we included real people with Parkinson’s in website testing to achieve maximum accessibility for visitors.
Results
- 35% increase in “On Time: A Parkinson’s Podcast” listeners
- Increase in average video engagement up to 23X
- Increase in annual fundraising numbers
“The Pivot team really understood the importance of working with people living with a chronic illness and created a brand that is welcoming and compassionate, but not condescending or unrealistic. I also appreciate the knowledge of nonprofit organizations, which has been really helpful in structuring our messaging and appeals.”
— Katrina Kahl
Executive Director, Brian Grant Foundation
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