Trilight Mobile
Extending your brand: Launching a new service with a brand update
Trilight Mobile was born from a simple question: what would we want from a mobile network? The answer: local service, cutting-edge technology, and clear, honest pricing inspired a brand rooted in community, innovation, and simplicity. This project brought that vision to life, ensuring every brand touchpoint reflects Trilight’s people-first approach.
Bright ideas, gradient gains, and a splash of teal
Trilight Mobile visuals are bright, engaging and invite the viewer for a delightful yet simple experience. Gradients used through typography and large backgrounds are rarely built linearly, allowing for more play throughout the piece. Container shapes of bright colors create windows and opportunities to showcase photography or messaging. Teal has been added to the original Trilight palette to show off the new service.
“Fun, painless, experience. It’s so much better to have a complete, well-thought-out brand from the start rather than piecing it together bit by bit over time.”
– Lea Ann Gore, Marketing and Sales Manager at Trilight
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