Search around and find out

**What don’t you know?**

When you want to identify and understand the needs of your customers and new markets, you need serious research. Pivot’s marketing research team has decades of experience—completing 1,000+ research projects and helping launch 200+ products. That’s kind of a lot.

Research Process Overview

Research offerings

Market needs assessment

Sniffing around a new market? ldentify who, why, and how many are being underserved in a target market, then measure potential demand for a better product or service. Find out how successful the current players are and how successful your services might be and the pricing that drives them to buy.

Customer satisfaction and loyalty

Know what your customers are saying about you. What makes them loyal to you over competitors? Pivot helps you identify what’s unique about the experience you deliver and what you do better than anyone else. We pinpoint your greatest vulnerabilities and make actionable recommendations for improvement.

Brand awareness, perception, and attitude

What do people think of you? We can help differentiate and strengthen your brand. Measure awareness of your brand or product, quantify and understand customer and market knowledge, usage behavior, beliefs, and attitudinal factors and perceptions. Conduct tracking studies to measure shifts or trends over time that are affected by your messaging and advertising campaigns.

Segmentation and persona development

Develop segments or personas that provide powerful insights for targeting the right people with the right products, prices, and messaging. Our team is unrivaled when it comes to identifying and analyzing who people are (demographics), what they do (behaviors), where they live (geographics) and how they think (psychographics). Not in a weird way, though…

Our process

Project planning

We work together to confirm specific information needs, finalize research methodology and audience criteria, then design questions to meet your objectives.

Data collection

With a clear project plan, we send out surveys or complete phone interviews to develop quantitative data. For qualitative studies, we recruit and schedule participants, then conduct sessions.

Surveys – online, phone or mail
In-Depth Interviews (IDIs) – in person, by phone or via webcast video
Focus groups – in person or via webcast video

Analysis of findings

Having data is one thing; knowing how to interpret it is another. Our team processes, sorts, and analyzes all collected data. We then develop a report and present results along with recommendations for how to proceed.

Research FAQs

Just in case we lost ya up there.

It depends on several factors. For projects requiring statistical representation of larger populations, online surveys are most economical, especially if plenty of email addresses are available.

When email addresses are limited or unavailable, or we need to thoroughly probe and clarify responses to open-ended questions, phone interviews are the best approach.

Focus groups are recommended when you need to explore topics in-depth and rely on the synergies of a group discussion to uncover valuable details you may not have expected.

Once we determine the geographies you’re targeting, we’ll tap our industry-leading sources for contact information of people located within those areas, whether it’s phone numbers, emails, or location addresses.

The larger the sample size, the more accurately it represents the targeted population you want to hear from. Feasibility comes into play, however, when smaller populations are involved. Sample sizes vary by project, and we’ll collaborate with you to decide whether 60, 125, 400 or 2,000 respondents will accurately deliver the results you need.

First, we’ll schedule a kick-off meeting to confirm your information needs thoroughly. Then, we’ll proceed with questionnaire or script development, followed by data collection, data processing, report development, and the presentation of results.

Projects range from 4 weeks to 12 weeks, depending on whether you need an online customer survey, mail survey, focus groups, or phone interviews with non-customers.

At the top of this page, click “Start a Research Project” and let us know how to reach you. We’ll get in touch to schedule a conversation, learn more about your needs, and explain our process!